Looking ahead to “a world without borders,” URC has expanded steadily outside the country. At present, URC maintains manufacturing facilities in China, Thailand, Malaysia, Vietnam and Indonesia and has a strong foothold in the countries it presently operates in. URC products, under the “Jack ’n Jill” megabrand, are widely available in most trade channels in Thailand, Malaysia, Singapore, Indonesia, Vietnam, China, and Hong Kong.
The most established international operations of URC are in Thailand, Indonesia and Malaysia. Leading market share positions are attained in these countries in several niche product categories.
“ACES,” a brand bought by URC from Acesfood Network Pte Ltd in 2005, continues to be a leader in the instant cereal beverage and oatmeal markets in China. The purchase of the brand is a strategic move for URC as it allows improved distribution in key geographic markets and provides a strong, well-regarded brand that will be a platform for future growth in China.
In April 2006, URC started manufacturing and selling C2 Green Tea in Vietnam, making URC Vietnam the first subsidiary outside the Philippines to manufacture and market C2. C2 is now one of the two market leaders in Vietnam and manufacturing is being expanded to meet strong market demands. In August 2007, URC Vietnam started manufacturing biscuits in order to strengthen its foothold in the fast growing snackfoods market in Vietnam.
URC Thailand, URC International’s largest subsidiary, is a major snackfoods player in that country, manufacturing Snacks, Biscuits, Wafers, Candies, and Chocolates under the following brands:
Snacks: Roller Coaster, Fun Bite
Biscuits: Cream-O, Fun-O, Magic, Dewberry
Wafers: Tivoli, Lausanne
Candies: X.O., Dynamite, Lush, X-cite,
Chocolates: Nips, Wiggles
In Malaysia, URC produces Snacks, Wafers, and Chocolates. These products are also carried by URC’s sales office in Singapore.
Snacks: Potato Chips, Roller Coaster, Jigs, Fun Bite
Biscuits: Cream-O, Magic, Dewberry
Wafers: Cloud 9
Candies: Dynamite, Cloud 9 Candies
Chocolates: Nips, Cloud 9, Chooey Choco
URC has factories in the most populous country in Southeast Asia, manufacturing Snacks, Candies, and Chocolates under the following brands:
Snacks: Roller Coaster, Piattos, Sea Crunch, Peppitas, Guritoz, Chippy
Wafers: Cloud 9 Wafrets
Candies: Dynamite, Alus, Lush
Chocolates: Chooey Choco, Cloud 9
URC has factories in China that cater to both China and HK markets. These products are marketed under the following brands:
Snacks: Roller Coaster, Potato Chips, Beef Crunchies, Spuds
Candies: X.O., Dynamite
Beverages (China only): ACES Instant Cereal, ACES Oates, ACES Coffee, ACES Health drink, ACES Soya
Chocolates (HK only): Nips, Cloud 9
Biscuits (HK only): Cream-O, Magic, Dewberry
URC Vietnam, which started operations in 2004, is the newest addition to URC International. Vietnam manufactures Biscuits, Snacks and Candies, and is the very first URC subsidiary outside the Philippines to manufacture and successfully market C2 Green Tea.
Snacks: Fun Bite, Potato Chips
Biscuits: Cream-O, Magic
Candies: Dynamite, Lush, Xcite