Branded Consumer Foods Group - Philippines
Universal Robina Corporation (URC) is the leading branded convenience food and beverage company in the Philippines. URC is known for manufacturing and distributing high-performing products such as Chippy, Nova and other snack foods under the Jack ‘n Jill mega brand, Nissin and Payless noodles, as well as Hunt’s tomato-based products. URC is a market leader or a strong challenger in these categories.
URC is a trendsetter in the beverage industry with its coffee and ready-to-drink products. It blazed new trails in the local market with the successful launch and continuing promotion of C2 Cool & Clean Green Tea. Optimizing the emerging global trend of health and wellness, C2 spearheaded the expansion of a relatively new and potentially high-growth segment in the Philippine beverage industry: the green tea segment.
URC has 15 manufacturing facilities and 14 distribution centers nationwide.
URC pioneered the snackfood industry in the Philippines through the launch of “Chiz Curls” and “Chippy” in the late 1960s. From this first foray into savory snacks over 40 years ago, URC has developed the largest and most diverse portfolio of snackfood products in the Philippines to fill all your snacking needs. And now, the products you grew up with and continue to snack on are all under the “Jack ‘n Jill” megabrand, a name synonymous with consistent quality, great value, and fun.
Snacks, biscuits, cakes, candies, and chocolates – the choices to satisfy your cravings are yours for the taking.
Savory Snacks
URC is the market leader in savory snacks.
Corn Chips: Chippy, Mr. Chips, Taquitos, Tostillas
Natural Potato:Potato Chips, V-Cut
Fabricated Potato: Piattos, Roller Coaster, Spuds
Extruded / Pelletized: Curls, Poppins, Sea Crunch
Multi-Grain: Nova
Biscuits
URC is one of the leading biscuit producers in the country.
Cookies: Presto, Cream-O, Dewberry
Crackers: Magic Flakes, Magic Creams, Magic Flavors
Wafers: Hello! Coated, Hello! Pipers, Hello! Glazed, Wafrets
Pretzels: Choco Pretzels, Knots
Cakes
URC is an innovative player in the cakes category.
Quake Bars, Quake Cupps, Quake Layers, Quake Rolls, Quake Overload
Candies
URC is the market leader in candies.
Hard Boiled: Maxx, Dynamite
Deposited: X.O.
Gummies / Jellies: Jojo Gummies
Lollipops: Star Pops
Marshmallows: Wiggles
Soft: Lush, Star Fruits
Chocolates
URC is the market leader in chocolates.
Enrobed: Cloud 9, Big Bang, Chooey, First Five
Panned: Nips
Moulded: Tivoli
URC has grown the local beverage market by leaps and bounds ever since it produced the first locally manufactured coffee blend, Blend 45, in the 1960s. Other pioneering efforts include Great Taste Granules, the first concentrated coffee in the country, and Great Taste Mixes, the first complete 3-in-1 flavored coffee mix.
In 2004, URC launched C2 Cool & Clean, the first locally manufactured green tea-based beverage in handy PET bottles. This breakthrough product revitalized the ready-to-drink tea category, and is responsible for the bullish growth of the beverage market today. This was also the year that URC launched Refresh Flavored drink, the first ready-to-drink beverage uniquely packaged in convenient, lightweight polypropylene cups.
Expect to see more firsts in beverages, through URC’s innovative products. With its wide array of beverage products, URC can definitely quench anyone’s thirst.
URC participates in strategic segments in the Philippine beverage market that complement its snack food and biscuit products.
Ready-to-Drink Tea: C2
Juices: Refresh Flavored Drinks, FAB
Bottled Water: Hidden Spring, Nestle Pure Life
Sports Drinks: Rush
Pure Coffee: Great Taste Granules, Great Taste Premium
Blended Coffee: Blend 45
Creamer: Cream All
Ready-to-Drink Coffee: Great Taste Iced Coffee
Instant Coffee Mixes: Great Taste Coffee Mixes
In response to the increasing need for lifestyle conveniences, URC manufactures an array of grocery products that are meant to make daily food preparation easier for Filipinos.
Payless
Its Payless brand offers a wide selection of affordable instant noodles in pouches and bowls, in regular and extra big servings. URC has also made Nissin’s famous pre-flavored noodles readily available in the country, through its joint venture with Nissin Japan.
Pouch Noodles: Nissin Yakisoba, Nissin Pancit Canton, Nissin Sotanghon, Nissin Ramen
Cup Noodles: Nissin Cup Noodles, Nissin Yakisoba, Nissin Sotanghon
Nissin URC
URC manufactures and markets instant noodles in cups and pouches through its joint venture with Nissin Food Products Co., Ltd.
Pouch Noodles: Nissin Yakisoba, Nissin Pancit Canton, Nissin Sotanghon, Nissin Ramen
Cup Noodles: Nissin Cup Noodles, Nissin Yakisoba, Nissin Sotanghon
Hunt’s URC
URC’s joint venture with ConAgra. has provided mothers with handy kitchen helpers in the form of tomato-based products such as pasta sauces and tomato sauce, as well as its market leading Pork and Beans. Swiss Miss products such as instant cocoa and ready-to-drink milkshakes are also manufactured under this joint venture.
Canned Beans: Hunt’s Pork and Beans, Hunt’s Baked Beans, Hunt’s Chili Beans
Sauces: Hunt’s Tomato Sauce, Hunt’s Spaghetti Sauce
Tomato Paste: Hunt’s Tomato Paste
Others: Swiss Miss, Swiss Miss Milk Shakes, Swiss Miss Non-Dairy Creamer
URC-Export Division
Universal Robina Corporation brings the taste of Filipino goodness worldwide through the URC-Export Division. Well-loved Philippine products such as C2, Piattos, Nova, XO Candy, Mr. Chips and Magic Flakes are enjoyed by different markets in more than 50 countries. These include North America, Australia, New Zealand, Korea, Japan, Taiwan, Micronesia, Papua New Guinea, India, Myanmar, as well as various countries in the Middle East, Africa and Europe.
URC-Export Division is one of URC's ways to uphold its commitment to deliver Philippine excellence to the rest of the world.