TopBreed wins “Brand of the Year” award twice in a row

TopBreed, the companion animal product line of Universal Robina Corporation (URC) Agro-Industrial Group, celebrates a back-to-back win as it earned its second ‘Brand of the Year’ award at the Animalis Edition of the World Branding Awards in Vienna, Austria last July 2019.

The Animalis Edition of the World Branding Awards recognizes the best pet and animal brands from all over the world for their work and achievements. Only brands that make it through the rigorous judging process, which consists of public valuation, public online voting, and consumer market research are selected for the awards.

TopBreed was selected for Brand of the Year Award in the National Tier Dry Dog Food or Kibble Category for 2019-2020. TopBreed also won the same award for 2017-2018. The National Award is presented to the very top brand in the country for each product category, and only to those that have been proven to be exceptional and are household names.

Developed by Universal Robina Corporation’s (URC) Agro Industrial Group, TopBreed Dog Meal is formulated to satisfy the nutritional needs of dogs. It follows the standards of the Association of American Feed Control Officials (AAFCO) to minimize possible health issues in dogs. TopBreed not only provides the right balance of nutrients that dogs need to be healthy, but also has a delicious taste that is sure to stimulate dogs’ appetite.

The World Branding Awards is organized by the World Branding Forum, a registered global non-profit organization based in London, England.

The awarding ceremony took place in Hofburg Palace in Vienna, Austria on July 3, 2019.



TopBreed ambassador and veterinarian Dr. Nielsen Donato