URC's plan to bring Griffin's to Southeast Asia was featured in an article from the New Zealand Herald's website:
The Philippines owner of Griffin's is gearing up to expand the 150-year-old Kiwi biscuit brand into Southeast Asia.
Lance Gokongwei, director of Universal Robina Corporation, which bought Griffin's last year, was in Auckland last week to visit the company's Wiri factory.
The factory has undergone a $25 million expansion and will produce 390 million Nice 'n' Natural muesli bars a year for the New Zealand, Australian and Asian markets.
Based on the size of the export opportunities, Griffin's expected more than half of its business to come from overseas in the next 10 years, compared to a third today.
Gokongwei said Southeast Asian companies were interested in New Zealand's food manufacturing opportunities because it was cost-competitive and had a valuable reputation.