#BestoPotato experience with Jack 'n Jill Calbee

Bringing the #BestoPotato experience to snack lovers all over the country, Universal Robina Corporation (URC) partnered with Calbee, Inc., Japan's leading snack brand, to introduce Jack 'n Jill Calbee. The two snack giants are launching a range of potato products through a creatively designed pop-up store.

From March 13 to 15, the Jack 'n Jill Calbee Pop-up store will be situated at the Glorietta Activity Center in Makati. Aside from finding exclusive premium items, consumers can test their ninja skills at the Potato Ninja booth, or dress up as giant potatoes and face off in the Sumo Potato Arena. They can also head to the photo booth and capture a "First Taste" selfie. The store's main feature is the line-up of limited-edition merchandise including mugs, ballpens, pencils, notepads, stuffed toys and T-shirts that feature the brand's super spud mascot, Jaga.

The colorful pop-up store will also be available in the following dates and venues: March 21-22 in Eastwood; March 28-29 in Alabang Town Center and April 18-19 in Bonifacio Global Center.

Indulge in the #BestoPotato


Jack 'n Jill Calbee offers a wide range of innovative potato snacks for a unique and delectable snack experience. It uses only the best potatoes produced under the Japanese standards of quality, putting fun in every crunch for the #BestoPotato experience.



Jack 'n Jill Calbee Potato Chips can satisfy any chip craving. Made from real potatoes, it comes in Classic Salted, Cheddar and Sour Cream, and Wasabi variants, and available in 28g and 170g packs.



From movie marathons and road trips with the barkada, to playing games with the entire family, every moment becomes more enjoyable with Jack 'n Jill Calbee Pizza Potato. Coming in 28g and 65g packs, this snack captures the taste of real pizza because of the melted cheese on top.



Getting one's potato fix is always convenient and yummy with Jagabee Potato Fries. Real potato fries packed with a flavorful crunch, it is available in Classic Salted, Cheese, and Garlic, sure to fulfill every taste. The 40g pack is the perfect fit for personal munching, while the 90g is good for sharing with everybody seeking the best potato flavors.

 


(FROM L-R) URC Executive VP and Managing Director, Nilo Mapa; Calbee-URC President and COO, Shinji Haruna; URC President and CEO, Lance Gokongwei; Calbee, Inc. General Manager, Asia Business, Overseas Biz Division, Tetsuya Takiguchi; Calbee-URC General Manager, Teree Eugenio; and Calbee, Inc. Manager, Engineering Support, Overseas Biz Division, Yasuo Omonishi; formally opens the Jack 'n Jill Calbee Pop-up store by performing a Japanese ceremony called Kagami Biraki.



Calbee's mascot, Jaga surprises the guests with an energetic dance number after the reveal of the Jack 'n Jill Calbee Pop-up store.



The colorful pop-up store offers Jack 'n Jill Calbee's range of #BestoPotato products and premium items such as mugs, ballpens, pencils, notepads, stuffed toys and T-shirts that feature the brand's mascot Jaga.



(FROM L-R) Showcasing some of Jack 'n Jill Cablee's potato snacks are Calbee, Inc. Manager, Engineering Support, Overseas Biz Division, Yasuo Omonishi; Calbee, Inc. General Manager-Asia Business, Overseas Biz Division, Tetsuya Takiguchi; URC EVP and Managing Director, Nilo Mapa; Calbee-URC President and COO, Shinji Haruna; URC President and CEO, Lance Gokongwei; and Calbee-URC General Manager, Teree Eugenio.



Winners of the raffle take home cute and cuddly Jaga stuffed toys and other raffle prizes including Jack 'n Jill Calbee lootbags, Get-go cards preloaded with 1000 points and roundtrip tickets for two to Japan via Cebu Pacific.